Digital Marketing Manager Job at Abbott, Alameda, CA

MDgrbUhQb0p1YVZhS2pDR2xoZ2RhZGt4eHc9PQ==
  • Abbott
  • Alameda, CA

Job Description

Join to apply for the Digital Marketing Manager role at Abbott Join to apply for the Digital Marketing Manager role at Abbott The manager is looking for someone who will be working on the email channel in SFMC. Work with vendors and agencies to ensure the strategy is implemented, esp. onthe email channel Will be working very closely with the Data team on targeting and personalizing messages around targeting. Will be working on Omnichannel strategies and the implementation of those strategies. Will be working with media and web teams to ensure consistency in targeting and messages Create and route creatives for approvals 6 - 8 years requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs. Education: Bachelor's Degree: Bachelor's degree in marketing, business, or IT Master's Degree: MBA preferred Leads the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multi-media and e-commerce) Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions. Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction. Develop and manage SEO programs with a focus on defining and improving the total value of the online portfolio Manages the execution of short- and long-term objectives and tactical plans for marketing Abbott's corporate and cross-division programs Manages the implementation of multi-channel program, educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies) Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally) Understands business requirements, industry trends, competitive landscape and technology trends. Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results Identifies methods and design principles to create linkages across divisional marketing services to enable a strategic alliance to initialize Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns Consults with divisions on corporate brand requirements to meet enterprise standards on digital touch points, evaluates emerging technologies to better position Abbott externally Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools. Manage digital marketing programs, online training, and marketing collateral Manages individual website strategies and tactical planning for corporate websites. Monitors site performance and metrics. Provides recommendations on future content and capability requirements to meet customer needs. Manages enterprise digital marketing policies, program,s and processes. Defines implementation requirements and policy specifications to support enterprise-wide digital marketing objectives Manages and defines Corporate Brand standards across the enterprise for digital channels. Title : Digital Marketing Manager Location : Alameda, CA Duration : 4+ Months 100% Onsite Responsibilities The manager is looking for someone who will be working on the email channel in SFMC. Work with vendors and agencies to ensure the strategy is implemented, esp. onthe email channel Will be working very closely with the Data team on targeting and personalizing messages around targeting. Will be working on Omnichannel strategies and the implementation of those strategies. Will be working with media and web teams to ensure consistency in targeting and messages Create and route creatives for approvals 6 - 8 years requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs. Education: Bachelor's Degree: Bachelor's degree in marketing, business, or IT Master's Degree: MBA preferred Leads the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multi-media and e-commerce) Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions. Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction. Develop and manage SEO programs with a focus on defining and improving the total value of the online portfolio Manages the execution of short- and long-term objectives and tactical plans for marketing Abbott's corporate and cross-division programs Manages the implementation of multi-channel program, educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies) Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally) Understands business requirements, industry trends, competitive landscape and technology trends. Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results Identifies methods and design principles to create linkages across divisional marketing services to enable a strategic alliance to initialize Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns Consults with divisions on corporate brand requirements to meet enterprise standards on digital touch points, evaluates emerging technologies to better position Abbott externally Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools. Manage digital marketing programs, online training, and marketing collateral Manages individual website strategies and tactical planning for corporate websites. Monitors site performance and metrics. Provides recommendations on future content and capability requirements to meet customer needs. Manages enterprise digital marketing policies, program,s and processes. Defines implementation requirements and policy specifications to support enterprise-wide digital marketing objectives Manages and defines Corporate Brand standards across the enterprise for digital channels. Consultants Eligible Benefits Upon Waiting Period Medical and Prescription Drug Plans Dental Plan Vision Plan Health Savings Account (for High-Deductible Health Plans) Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit) Supplemental Life Insurance Short Term Disability (coverage varies by state) Long Term Disability Critical Illness, Hospital coverage, Accident Insurance MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance 401(k) Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs. Seniority level Seniority level Not Applicable Employment type Employment type Contract Job function Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Abbott by 2x Sign in to set job alerts for “Digital Marketing Manager” roles. Director, Global Head of Brand Marketing - Facebook San Francisco, CA $227,000.00-$296,000.00 2 weeks ago Senior Social Marketing Manager, Fenty Beauty San Francisco, CA $124,000.00-$150,000.00 3 days ago Director, Global Head of Brand Marketing - Facebook Menlo Park, CA $227,000.00-$296,000.00 2 weeks ago Menlo Park, CA $296,000.00-$356,000.00 3 weeks ago San Francisco, CA $120,000.00-$160,000.00 4 days ago Palo Alto, CA $180,000.00-$235,000.00 2 weeks ago San Francisco, CA $227,000.00-$296,000.00 4 days ago Director, Brand Marketing, Family, Kids & Baby San Francisco, CA $168,300.00-$223,000.00 1 month ago San Francisco, CA $300,000.00-$337,500.00 7 hours ago San Francisco, CA $300,000.00-$337,500.00 2 days ago Foster City, CA $200,000.00-$220,000.00 2 weeks ago Director, Retail + International Marketing San Francisco, CA $168,300.00-$223,000.00 1 day ago Senior Lifecycle Marketing Manager, Personal Loans Senior Content Marketing Manager, Spoken Word San Francisco, CA $106,400.00-$185,000.00 4 days ago San Francisco, CA $115,000.00-$160,000.00 21 hours ago San Mateo, CA $165.00-$195.00 2 months ago Director, Consumer Marketing Communications San Francisco, CA $168,300.00-$223,000.00 1 month ago Senior Manager / Director, Marketing Operations Senior Director - Digital Acquisition and Revenue Marketing (Growth) Director, Reality Labs Digital Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Abbott

Job Tags

Contract work, Temporary work, Flexible hours,

Similar Jobs

kpjoneslogistics LLC

Delivery Driver Job at kpjoneslogistics LLC

 ...Job Description This is a part time job. Mainly looking for weekends drivers (Saturday, Sunday) and help throughout week. Full time work would become available if interested. This job you will be responsible for delivering up to 50-80 small bags daily to residential... 

SCI Shared Resources, LLC

Funeral Services Assistant Job at SCI Shared Resources, LLC

 ...and concise verbal and written communication skills+ Professional behaviors and team playerPostal Code: 36117Category (Portal Searching): OperationsJob Location: US-AL - MontgomeryJob Profile ID: F00226Time Type: Part timeLocation Name: Alabama Heritage Cemetery

Carters

Store Manager - 24H400 Job at Carters

 ...These brands are sold in leading department stores, national chains, and specialty retailers...  ..., its Just One You brand is available at Target, and its Simple Joys brand is available...  ...you do. Carters Careers As a Store Manager, you and the team you lead will be the first... 

Folsom Chevrolet

call Center Specialist Job at Folsom Chevrolet

 ...Job description Business Development Representative GROWING AUTOMOTIVE DEALERSHIP IS LOOKING FOR CALL CENTER SPECIALISTS. This position is responsible for assisting service customers with scheduling appointments, updates on vehicle statuses, and customer retention... 

WakeMed Health & Hospitals

Physical Therapist Inpatient Rehab Job at WakeMed Health & Hospitals

Overview:The Physical Therapist is responsible for leading or assisting in the coordination of patient care in the acute care setting and...  ...Physical Therapist RequiredEducation:Bachelor's Degree Physical Therapy Required - And Doctorate Physical Therapy Required...